Why Should Your Small Business Have a Website?
You might be asking yourself, “Does my small business need a website?” The answer is a resounding YES! Every day, more and more people are using the internet for work, recreation, and to research items they are considering purchasing. If you are one of the 64% of small businesses that don’t have a website, consider that 81% of shoppers do research online before purchasing and 75% of local-intent mobile searches results in offline store visits within 24 hours? 1 You are not too small to have a website for your business, even if you are part of the 35% that think otherwise! (1)
Enough with the statistics – you don’t need to have a fancy or intricate website to have an online presence, but it will still make you look professional. Having a website gives your business legitimacy in the eyes of a consumer (keep in mind that a social media page is not the same as a website). Not having a website could give the wrong impression, such as maybe you aren’t in business or maybe your business doesn’t actually exist. Think of your website as a kind of business card.
Having a website creates a whole new way for people to find your business. By connecting to and providing information to search engines like Google, Bing, and Yahoo!, and creating business listings in those directories that link to your site, you make it easy for people to find you. With good and optimized content that people value, it can push your business to the top of Google’s search results. A website also opens doors for data collection, like names and email addresses if you choose to implement email marketing.
If your store happens to sell products or services, you could find great success by offering these online as well through your business’s website. For instance, you might have a certain product that locals crave. They love that product so much that they tell friends that live 3 hours away about it and now those friends want to try that product. You can make that product accessible to those who live far away by offering it online! It is also important to note that more people are shopping online (I know we are all tired of hearing about it, but COVID-19 has changed the way people shop for goods). I will also reference the above statistic of 81% of shoppers research online before purchasing – that goes for anything, from big purchases like furniture, down to products like dish towels. Reach more people and increase your store’s profitability with an eCommerce website.
To piggyback off that, customer reviews and testimonials can be posted to your website, giving you and your business even more credibility.
Keep in mind that your website doesn’t have to have a webstore on it. It could be a solely informational website with one or a few pages. What matters is the content. Will people find the information they are looking for? Is there an easy way to locate your store? Can they contact you easily? The only thing that could complete your online presence is your own custom domain name, and those are usually reasonably priced.
I could go on and on about why your small business should have a website, but this is just an overview of why you can benefit from having a website, whether it is new to you or an update of an existing site.
(1) (Small Business Marketing Statistics & Trends  | Fundera, 2021)